80% Of Buzzfeed's Reach Comes From Beyond Its Website

For all the criticism the media industry levies in the direction of Buzzfeed for how it has evolved, or corrupted, media consumption behaviour, there are relatively few pieces that take a detailed look at exactly what Buzzfeed is doing right.

In this rare dissection of Buzzfeed's traffic, you can see just how strategically the property uses 45 different distribution channels to get stories exposure. This is the media distribution spider chart of the future, and a model more smart publishers will do well to copy.