MARCH 12, 2018|ENTERTAINMENT & HOLLYWOOD
A Beautiful Reality Show About Nothing Teaches Us About Life
While writing the chapter on “Virtual Empathy” for Non-Obvious 2018, I first discovered the Japanese reality show known as Terrace House, where you watch a dozen or so housemates on hidden cameras as they go about their daily lives.
Unlike the Americanized versions of this cliche reality show format, the Japanese version has no artificial drama. There are no unlikeable people added solely to create tension.
The show makes the commonplace beautiful, and signals a new media format that is emerging as an understandable antidote to the hard-to-believe sensationalism that otherwise surrounds us.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
