JULY 20, 2007|MEDIA & JOURNALISM
A Call to Keyboards: Save Business2.0 Magazine!
There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the September issue this year. Valleywag is reporting that the magazine has already been shut down - but in another first for Business2.0, it seems Josh Quittner (editor) and several high profile influencers (including Om Malik and Michael Arrington) have launched are contributing to a fan-created campaign on Facebook to save the magazine. I have been a loyal reader of the magazine for years now, and have already joined the campaign. If you are a reader or have found their online content or blogs to be useful - join the group on Facebook and add your voice. Let's see if we can make publishing history and actually save the magazine ...
Update (07/20/07): Read Josh's take on the Facebook campaign
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




