APRIL 18, 2023|AUTOMOTIVE & MANUFACTURING
A Car With No Rear Window and the Tradeoffs of Progress
Instead of the usual rear windshield, Swedish EV car maker Polestar's latest SUV has no rear window and instead offers a high-definition rearview camera in its place. The design choice is inspiring plenty of comments online. Logically, if all the technology in the car always works then a high def camera might offer more visibility. If it always works, that is.
So this one design choice manages to get to the heart of the debate about so much of tech innovation. Some people believe we should create without any need to look back while others feel like we always need to build with a backup plan in place. Ultimately, there is only one thing both sides agree on: you really can't have both.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
