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SEPTEMBER 3, 2020|TECHNOLOGY & SOFTWARE


A Conversation With Jaron Lanier: The Conscience of Silicon Valley


Jaron Lanier photographed for his GQ cover story

“People who are addicted to Twitter are like all addicts - on the one hand miserable, and on the other hand very defensive about it and unwilling to blame Twitter.” - Jaron Lanier

I’ve been reading Lanier’s writing for more than a decade and he’s routinely cited as one of the most moral thinkers in the tech industry ... a rogue who isn’t quite so concerned with becoming a billionaire or shaping the world to his own vision. His biggest ambition, as he shares in this cover story interview for GQ, is “to not fuck the future over.” In this wide ranging article, he shares his thoughts about the future of social media, virtual reality, how humans will interact with technology and what goat farming taught him about the world. When you have the time for a long read, this is a good one that will take you inside the mind of someone who is easily one of the fascinating people alive today.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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