JUNE 7, 2025
A keynote speech without notes 😅
“Wait. You really use 90+ slides with no notes?” The AV team was confused. For a 45 minute keynote, I do tend to use a lot of visuals. Here's my secret: Those 90+ slides aren't a crutch, they're chapters in a story I know by heart. Scripts would kill what makes it work: The moment I read words, I feel like I start losing that genuine connection that comes from telling a story slightly different in the moment. But my slides anchor what I say with visuals, not bullet points. That "7-point fram
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
