NOVEMBER 28, 2024|GOVERNMENT & POLITICS
A Major Reinvention of Food Policy May Be Coming. Is That Good News?

Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been on President-elect Trump's pick of Robert F. Kennedy Jr. to lead the Department of Health and Human Services. In the past, he has been a vocal vaccine-skeptic and blames the food industry for the “mass poisoning of American children” through food ingredients and additives. His appointment, if confirmed by the Senate, will likely affect everything from the legality of food additives to the use of pesticides on farms.
On a less controversial note, the mobile app Yuka is adding a new feature that allows people to report food and cosmetic products for being unhealthy. The app is a wonderful companion while shopping in a grocery store (I use it all the time) to determine what foods have potentially harmful additives. Their newest feature allows you to now report those additives directly to companies as a way to inspire them to change, and the app has been getting results.

This combination of tools to allow easier activism from consumers and a government appointee potentially in a position of power who holds extreme views on this topic could create a domino effect that will dramatically shift food policy in the U.S. over the next several years. Will this deliver healthier food alternatives as promised, or replace a sometimes flawed system with an even more broken one?
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




