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JULY 9, 2024|BOOKS & REVIEWS


The Non-Obvious Book of the Week: A Man of the World: My Life at National Geographic by Gilbert M. Grosvenor


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The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.
While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered mark on the world. The National Geographic Society and their iconic magazine have illuminated every corner of the world for decades. In this "swashbuckling memoir ... filled with pirates, royalty, treasures, frostbite, shipwrecks, impenetrable jungles, hidden tombs, and ancient temples."

The Non-Obvious Book of the Week: A Man of the World: My Life at National Geographic by Gilbert M. Grosvenor


This could be fiction, but it isn't. Reading about one man's journey through the world and his related quest to build an entire media empire out of stories is one of the most fascinating life stories you'll ever read. If you could invite any person living or deceased to dinner, Grosvenor would be a great choice. His life is one that will inspire you to try just a little harder to be a man (or woman) of the world yourself.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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