JANUARY 6, 2021|ENTERTAINMENT & HOLLYWOOD
A Million Dollar Lesson From the Viral Ratatouille TikTok Musical
I have always loved a good musical ever since high school ... and so I was excited to read about an exclusive new performance of a musical version of the animated Pixar classic Ratatouille. I couldn't make it on the evening of the performance so I logged on the day after to grab a ticket to watch. No luck. The musical was hosted and performed as a one time only event, with no chance to watch it later.
At first, I was disappointed. But now I think there is a great lesson in there for any of us producing easy-to-miss content online. When people know they can watch something anytime, it's not urgent to watch in the moment. The “Ratatousical” was urgent and I missed it. They raised over $1 million dollars.
Next time, I'll buy a ticket sooner.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
