APRIL 28, 2017|FOOD AND DRINK
A Portable Detection System To Test Your Food
The more educated we get about the food we regularly eat, the more demanding we become as consumers about truly understanding the way it is produced and brought to us.
The latest tool in this ongoing consumer empowerment is a device that will literally scan your food to track the amount of chemicals and pesticides it contains. These sorts of personal tracking devices seem ready to explode in popularity, because they add a new level of transparency to how the food that makes it to our tables was actually produced.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
