SEPTEMBER 24, 2020|TECHNOLOGY & SOFTWARE
Adobe’s New "Sensei" AI Will Make PDFs More Skimmable In Every Way
If you have ever received a PDF document and tried to read it on your mobile, you’ve probably struggled. The 30 year old format of the PDF was never designed to be mobile-friendly ... but now Adobe has a fix for that through a new AI-based tool called “Liquid Mode” that can process and convert the text in a document to a reflowable format so it can be as legible (and ugly) on your device as a Kindle book.
As a publisher, most of my usage of PDFs requires me to keep the original formatting, so this tool won’t be particularly useful for me. However, if you typically download 50 page PDFs to your phone and just want to read them more easily ... Liquid Mode might be a big deal for you.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
