AUGUST 21, 2025
AI business models for creatives 🤖
AI Can Help You Work Faster—And That’s a Non-Obvious Opportunity. The most valuable asset in the age of AI? Being human. From micro-transactions for direct access to real people, people are willing to pay a premium for a more human experience. For creative professionals, AI tools can also help you work faster ... but that doesn't matter if you're still charging per hour. Here’s the shift: if a creative professional using AI can deliver 8 hours of work in 1 hour, the reinvented business model matters more than the tool itself.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
