JUNE 27, 2026
AI Won't Make You Smarter If You Stop Thinking
Research shows that ten minutes of generative AI use can impair your problem-solving ability. Developers say de-skilling is already spreading across their field. We've traded skills for convenience before and survived. But there's a difference between outsourcing parallel parking and outsourcing judgment. The people who thrive with AI will be the ones who stayed sharp enough to know when it's wrong. Are you still doing your own thinking? #AI #FutureOfWork #CriticalThinking #DigitalLiteracy #Te
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
