Airbnb’s “Office Of Healthy Tourism” Might Transform Your Next Holiday

In tourism, the more popular the destination, the more risk it may become spoiled by the sheer mass of visitors. As Airbnb CEO Brian Chesky put it, “the major problem with travel [is] millions of people are going to see a few things, rather than millions of people going to see millions of things.”

Airbnb has often made this problem worse by flooding locations with lower cost accommodations. In response they quietly launched the “Office of Healthy Tourism” - an initiative that uses the vast platform of Airbnb to promote destinations that are off the beaten path, such as smaller towns and villages.

It is an effort that Airbnb is uniquely positioned to promote, and one that has the potential to transform the fortunes of these underappreciated locations that get promoted, not to mention where you go for your next vacation as well.