JULY 15, 2016|RETAIL & ECOMMERCE
Alibaba Plans Software To Let Retailers Open Virtual Reality Storefronts
Most of the interesting virtual reality stories right now come from entertainment. This one comes from shopping.
China's biggest eretailer has been investing in virtual reality for some time, and has now announced plans to open a demonstration shop. More interesting are their plans to develop software that could allow any retailer on their platform to create virtual reality storefronts of their own.
This type of DIY approach to virtual reality could be the thing that opens the door to have more ubiquity in VR for ecommerce, and therefore lead users to adopt this type of buying themselves.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
