APRIL 12, 2016|ENTERTAINMENT & HOLLYWOOD
AMC Gives Up Telling Millennials To Silence Their Phones
In what may be the saddest executive quote I have read in a while, AMC CEO Adam Aron said “you can’t tell a 22 year old to turn off their cellphone, that’s not how they live their life.” So AMC may soon pilot ideas like text-friendly showings to cater to the phone obsessed movie-goer.
It is a perfect example of the sort of condescending innovation aging executives think is a good idea. What’s next ... “selfie intermissions” so those narcissistic kids can update their social media feeds with selfies mid-movie?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
