American Greetings Brilliantly Trolls A Tech Conference

Walking outside the trade show floor at CES, there was an odd little building which I could not help but enter. Inside was a “booth” for American Greetings where they had illustrators ready to draw photos into a greeting card you could send to a friend or family member directly. It was a reminder amidst all the tech that human connections still matter deeply.

After streaming a live video there, the appreciative team handed me my own box with a special stylus branded as a #DeviceLikeNoOther. Looking inside, I realized they had just given me a pencil. Simple, creative and effective.