JUNE 28, 2025
An easy way to become a better speaker 🎙️
The Counterintuitive Trick That Made Me a Better Speaker 🎙️ Was I always a great speaker? Not even close. One-on-one? Confident. Facing hundreds? Terrified. Then I treated it like fitness, breaking it down into trainable steps. My first rule? Never say what everyone expects. That’s where “Non-Obvious” was born. We’ve all suffered through panels where speakers just parrot each other for minutes. So I made sure I’d never be that person. The non-obvious truth? The quickest way to stand out isn
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
