JUNE 16, 2008|BOOKS & REVIEWS
An Exclusive Download And The Real Secret Of WOM
If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it was a quarter the size of a regular book and in paperback, what would you tell me? Now what if instead, I told you the entire book was available as a free PDF download from one of 20 selected blogs (including this one) starting today for you to read first. This PDF is part of a new social experiment that Dave Balter and the rest of BzzAgent are launching around Dave's new book: The Word Of Mouth Manual - Volume II.
Download your own exclusive copy of The Word of Mouth Manual >>
The book is only being made in an exclusive run of several thousand copies, and being released simultaneously on 20 top blogs around the Internet. The idea is to whet your appetite for the book and encourage you to buy a print version. The book itself will be part of a series of limited editions that come with a "water-proof cover" and a hand designed bookmark from BzzAgent's Artist-in-Residence, Seth B. Minkin.
What Dave and the entire BzzAgent crew know about word of mouth is that it is an unstoppable force that is based on giving people something to talk about. Nothing does that faster than offering something exclusive and limited. That's the real secret to WOM. So check out your free copy of Dave's new book by downloading it online here, and then spread the word about it.
See a full list of blogs participating >>
Download Your FREE Copy Of The Book >>
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




