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JUNE 16, 2017|TECHNOLOGY & SOFTWARE

Apple Imagines Destroying The World At WWDC 

By Rohit Bhargava/Published

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During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a "parody of itself," Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to shut down apps, or otherwise deny service. The video accidentally reinforced the scary idea that if you have an iPhone, your entire sanity and perhaps safety are at the complete mercy of Apple. Read the full story on Entrepreneur.com > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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