MARCH 24, 2017|TECHNOLOGY & SOFTWARE
Are JPGs Getting Smaller, Faster And More Optimized?
Data compression is not a sexy topic. Yet the news that a new compression technique could make JPGs 35% faster is important globally.
Better compression is the underappreciated flipside of the global race to create faster processors and faster access. As data gets compressed in higher quality ways, the population of people around the world who are “under-connected” will get faster access more quickly and the digital divide will shrink.
And all of this could start with something as simple as finding a way to create faster JPGs.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
