JULY 20, 2022|SOCIAL MEDIA
Are TikTok Moms Exploiting Their Kids To Get Famous?

Wren Eleanor is a cute little three year old girl born with a ready-made stage name. She's also the inspiration for the vocal #savethechildren campaign that has brought a critical spotlight to the growing number of TikTok moms who simultaneously celebrate their motherhood, while possibly exploiting their kids online to build a following and profit from the cuteness.
The recent backlash raises some difficult questions. Should we blame the moms if their photos and videos are liked or saved by creepy social media users? And who draws the line between a cute bath time photo, and an image that inappropriately sexualizes a little girl?
Ultimately, the story is causing some of the most prolific TikTok moms to ask questions of themselves that they probably should have asked earlier. Such as whether all the likes and followers are really worth it.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




