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JANUARY 23, 2018|CAREER ADVICE


Are You Cut Out To Be A Spy? Take This Test To Find Out


In an attempt to identify people who might have the right skills to become spies, the Australian Secret Intelligence Service launched an online test that forces you to pick faces from a crowd, identify voices in a noisy room and decipher number sequences.

Using the web for this type of aptitude test is a growing trend, as games and immersive experiences like this are increasingly relied on as a first step in finding the right candidates for certain jobs.

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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