JUNE 26, 2020|EVENTS & EXPERIENCES
Art Basel Engages Patrons with Online Viewing Rooms

Attending one of the world's top art festivals may not have been in anyone's plans this year. Like most other events, Art Basel was canceled and the organizers have turned to creating Online Viewing Rooms instead.
Looking at the work, watching videos and listening to interviews with the artists, it struck me that there is something desirable about experiencing some of the world's best art in this way. I'm sure the in-person experience is amazing too, but the online experience let me spend way too long browsing amazing pieces of art and dreaming of $54,000 sculptures I can't afford.
Of course I could have gone in past years to do this in real life ... but I didn't. Until now. So I wonder how many other new fans Art Basel might have attracted with their virtual experience besides me.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




