DECEMBER 14, 2025
Baseball Fields Are The Worst!
Baseball fields make me angry. Before you ask, it's not that I dislike the sport itself. It's the fields that are the problem. See soccer fields are multi-purpose. You can play lots of sports there, many different teams can use them and the provide an open space that is completely flexible. Baseball fields have a diamond and dirt and wire cages. Not so useful for anything but baseball. This is a metaphor for other things too. How many skills feel one-dimensional? What about the ways we think
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
