AUGUST 23, 2025
Be THIS Person 🥰
The hit movie Greatest Showman almost never got made. A few years ago, the production team for the movie released this behind-the-scenes moment from a live rehearsal performed in front of studio executives to introduce the hit song from the musical: This is Me. It created a special moment—and here’s why. Watch closely: the singer Keala Settle starts her performance a bit apprehensive ... until the guy in the hoodie stands up on a chair and pours his energy into his solo. Immediately after, sh
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
