DECEMBER 11, 2023|FOOD AND DRINK
Beck's 70+ Is A Bitter Beer Specifically Made For The Taste Buds of Seniors
Our taste buds change as we age. Even though that's widely known, there are surprisingly few products that are specifically made to take advantage of that fact. This truth makes Beck's 70+, a bitter beer specifically “made for advanced palates”, a gamechanging product that speaks to an underappreciated consumer segment.
Launched with an anti-ageist advertising campaign, the beer seems inspired by the “pro-aging” culture movement happening now and is an early example of an entirely new category of food and beverage formulated to appeal to the more mature palate. In a crowded category filled with shades of sameness, this is a clever way to stand out by appealing to a customer group everyone else is ignoring.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
