JULY 5, 2026
Big Ideas Don't Need Big Publishers
Not all big ideas come from big publishers. The Non-Obvious Book Awards exist because some of the most important books get overlooked. If you published in 2026 or December 2025, enter your book. The instructions are on the website. We genuinely can't wait to see what you've written. #Authors #BookAwards #NonObvious #Writing #Books
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
