AUGUST 20, 2021|TRAVEL & TOURISM
Bioluminescent Firefly Squid, Konbini and Experiencing The Real Japan
In the quiet stretch between the end of the Olympics and the start of the Paralympics, one thing I've been thinking about is how little we actually got to see of Japan during the time-shifted covid-reduced games.
A few stories reminded me of this, including a fascinating look at the famous firefly bioluminescent squid of Toyama Bay and reports of athletes and journalists experiencing the quirky Konbini convenience stores of Japan.
It is an amazing country, but maybe the feeling I've been having most as we near the end of our summer is a nostalgia for the types of foreign experiences you can only have by traveling internationally. Yes, I miss that.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
