MAY 31, 2025
Bono has MASTERED energy transfer ⚡️
How does the legendary frontman for U2 engage an audience? Check out this underappreciated live performance to see how Bono does it. This was a simple performance on a couch during an interview for late night television. Oh, and Will Smith happens to be on the couch as the other guest. Watch how Bono stands up, gets the crowd involved, signals the band to join in, and suddenly the energy shifts. The difference between good and unforgettable comes down to one thing: creating moments for others
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
