OCTOBER 1, 2013|BOOKS & REVIEWS
BOOK LAUNCH: ePatient 2015 - 15 Surprising Trends Changing Healthcare
Today I launched ePatient 2015 - 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch - being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be interesting for you whether you work in the healthcare industry or not. Here is the presentation we used at the Health 2.0 Conference today to launch the book (#health2con):
One of the best reasons to quit your day job is so you can find the time to make your big ideas into reality. About two years ago, I started thinking about this book while I was still at Ogilvy and leading a lot of digital healthcare work. At that point, the idea was to focus on how doctors use social media. As I continued thinking about the future of healthcare and watched the landscape changes happening across the world - both due to technology changes and political changes - it became clear that the story was much bigger than doctors on social networks. Something fundamental was changing in healthcare and no one was explaining it in a way that anyone could understand. The closest I ever found was Dan Roam's amazing presentation explaining healthcare - but it was intentionally from the point of view of who pays for healthcare. I have always been more interested in how healthcare itself is changing, rather than focusing on who pays for it. So last year, I approached one of the smartest people I know in the healthcare space - a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos. We started talking about collaborating on a book, and began the planning for it. Starting last October we began doing the research, interviewing entrepreneurs and practitioners within healthcare and conducting original research through the digihealth pulse survey - the world's first tracking study of digitally active epatients. Together we analyzed the results and combined them with curated research from news reports, published studies and the efforts of startups across the health space. Eventually, we ended up with 15 trends that we felt defined what would matter for the future of healthcare, in the next 18 months and beyond. Then we aggregated them into 3 major themes described in the infographic below:
THEME #1 - HEALTH HYPEREFFICIENCY
Innovations in computing technologies are helping to make health and medical care more efficient, safe and effective for all patients. THEME #2 – THE PERSONALIZED HEALTH MOVEMENT
A philosophical and operational shift that considers the unique genetics, behaviors and medical histories of individuals instead of treating them based on inflexible or non-personalized guidelines and traditions. THEME #3 - DIGITAL PEER-TO-PEER HEALTHCARE
A range of Web, social and mobile tools are helping patients collaborate on things like navigating the new health insurance landscape, selecting providers, assisting in their own care and providing emotional support.
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And How YOU Can Get Ready For It) from Rohit Bhargava
DOWNLOAD EXCERPT OR PREORDER THE BOOK >>
One of the best reasons to quit your day job is so you can find the time to make your big ideas into reality. About two years ago, I started thinking about this book while I was still at Ogilvy and leading a lot of digital healthcare work. At that point, the idea was to focus on how doctors use social media. As I continued thinking about the future of healthcare and watched the landscape changes happening across the world - both due to technology changes and political changes - it became clear that the story was much bigger than doctors on social networks. Something fundamental was changing in healthcare and no one was explaining it in a way that anyone could understand. The closest I ever found was Dan Roam's amazing presentation explaining healthcare - but it was intentionally from the point of view of who pays for healthcare. I have always been more interested in how healthcare itself is changing, rather than focusing on who pays for it. So last year, I approached one of the smartest people I know in the healthcare space - a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos. We started talking about collaborating on a book, and began the planning for it. Starting last October we began doing the research, interviewing entrepreneurs and practitioners within healthcare and conducting original research through the digihealth pulse survey - the world's first tracking study of digitally active epatients. Together we analyzed the results and combined them with curated research from news reports, published studies and the efforts of startups across the health space. Eventually, we ended up with 15 trends that we felt defined what would matter for the future of healthcare, in the next 18 months and beyond. Then we aggregated them into 3 major themes described in the infographic below:
3 Themes On How Healthcare Is Changing
THEME #1 - HEALTH HYPEREFFICIENCY
Innovations in computing technologies are helping to make health and medical care more efficient, safe and effective for all patients. THEME #2 – THE PERSONALIZED HEALTH MOVEMENT
A philosophical and operational shift that considers the unique genetics, behaviors and medical histories of individuals instead of treating them based on inflexible or non-personalized guidelines and traditions. THEME #3 - DIGITAL PEER-TO-PEER HEALTHCARE
A range of Web, social and mobile tools are helping patients collaborate on things like navigating the new health insurance landscape, selecting providers, assisting in their own care and providing emotional support.
15 Trends Changing Healthcare
Below are the 15 trends changing healthcare and which theme they fit into. I didn't include all the detail here, but you can get it from our free excerpt available right now on the website for the book. HEALTH HYPEREFFICIENCY (How Technology and Computing Are Making Healthcare More Efficient, Safe and Effective) Trend #1 – Empathetic Interfaces Trend #2 – Unhealthy Surveillance Trend #3 – Predictive Psychohistory THE PERSONALIZED HEALTH MOVEMENT (How Technology is Helping Health Become More Individualized and Relevant to People’s Needs) Trend #4 – The Over-Quantified Self Trend #5 – Medical Genealogy Trend #6 – Augmented Nutrition Trend #7 – Healthy Real Estate Trend #8 – The Device Divide Trend #9 – Multicultural Misalignment Trend #10 – Natural Medicine Trend #11 – MicroHealth Rewards Trend #12 – Neuro-Influence Mapping DIGITAL PEER-TO-PEER HEALTHCARE (How Digital Tools Are Enabling Enhanced Collaboration and Peer Support) Trend #13 – CareHacking Trend #14 – Accelerated Trial-Sourcing Trend #15 – Virtual Counseling Would you like to read more about all of these trends? You can pre-order the book, download a full excerpt and also join our reviewer program to get a FREE digital copy of the book. all from our website below. Please sign up there, and as always!DOWNLOAD EXCERPT OR PREORDER THE BOOK >>
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
