FEBRUARY 15, 2017|SOCIAL MEDIA
Boyfriends Of Instagram

An Instagram account that was being passed around features a funny compilation of photos honoring the lengths guys will go to in order to take photos for their girlfriends that are presumably destined to be shared on social media. Crouched in puddles, bent at improbable angles, holding the phone just so.
Underneath the comedy, the account shines an interesting spotlight on the truth that sometimes, without a photo, it can seem like a moment was somehow less real ... or that we were less a part of it because we didn’t make it into the group photo. Which can lead to what some describe as “social loneliness,” that is, feeling lonely despite being surrounded by people either virtually or in person.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




