JUNE 15, 2025
BTS of being a keynote speaker 🎙️
Last night I just stepped off a stage in front of 4000 people. Now I’m setting the table for 35. Here’s why both moments matter equally ... Sometimes we fall into the trap of trying to maximize our reach by only aiming for the big stages. The truth about connection is that it takes more than that. Real bonding is as much about hosting lunches as it is about holding microphones. And with your team as a leader, when you chip in on the unglamorous work, even when you could delegate it, you set th
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
