JUNE 4, 2017|HEALTH & FITNESS
An Inside Look At the Bullshit Of Hollywood Wellness

"As we rounded 5 o’clock, the final panel took the stage: Paltrow and her celebrity friends Cameron Diaz, Nicole Richie and Miranda Kerr. In the middle sat Tory Burch, the lone true businesswoman, and at times she looked ready to gouge her eyes out. Yet this was the only panel that transfixed the entire crowd, and it was clearly what they came for: the chance to see and hear Paltrow and her peers gush over each other’s fabulousness, marvel at how each of them does it all (with no nods to nannies, personal assistants, household staff, managers and agents) and reinforce the notion that every woman out there, if only they wish hard enough and buy enough GP-approved product, can be a member of her clique too, an inhabitant of her world — and there’s no denying that Gwyneth Paltrow is on her own planet. It’s one where those without more pressing concerns can leisurely embark “on a journey,” face “obstacles” that help them “remake paradigms” to create more authentic selves that, in turn, so generously make the world a better, more healing place."
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




