MARCH 7, 2017|ADVERTISING
Campaign To Name More American Landmarks After Women
Currently 92% of outdoor monuments in the U.S. are dedicated to men. So what if more of them were named after women?
That is the aim of a public awareness campaign from BBDO focused on encouraging more streets and buildings to be named for women. Great idea, and exactly the kind of symbolic step that costs little but can do a lot in terms of inspiring the next generation.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
