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JUNE 19, 2023|ARTIFICIAL INTELLIGENCE


Can AI Read Your Mind? AI-Powered Journaling Is Here


Screenshot of an AI-powered journaling app

It's got a tagline worthy of an over-hyped Apple launch: "the world's first co-pilot for thinking." The website broadcasts its credibility with a nonsensical data point: "over 2.5 million words journaled." Even the brand name feels like something an AI-dependent brainstorming session might land on: "mindsera." What does it do, you ask?

The core features come down to generating unnecessary AI artworks based on your writing, analyzing the emotion in your writing to generate "mindset analysis and personalized recommendations" and creating bullet point summaries of your (possibly) rambling writing. If you are in need of inspiration, you can also "get mentored by [AI impersonating] historical figures" like Socrates or Steve Jobs.

Thanks to Open AI, there has been a flood of startups like this. All promise to be the "world's first" something. It's tempting to dismiss most of them, or at least to be turned off by the overblown change-the-world messaging. The reality is that most will fail to stand the test of time. Part of staying current, though, is continuing to try them out. Even if they insist on promoting themselves as "the world's first gym for the mind."

Rohit speaks on this topic. See his AI keynote.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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