AUGUST 26, 2019|EVENTS & EXPERIENCES
Can Burning Man Save Itself From Its Own Popularity?
Over 80,000 people converge on the Nevada desert every year for the start of the Burning Man festival. It is a year of crisis and reinvention for the long running event, which has struggled to maintain its authenticity in the face of growing commercialization and the death of founder Larry Harvey last year.
As tech billionaires and Instagram influencers mix with anti-capitalist hippies and experiential artists, the festival has created a new manifesto and banned those who don’t fit the culture. The fight for the soul of Burning Man is officially underway.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
