OCTOBER 6, 2020|ENTERTAINMENT & HOLLYWOOD
Can Movie Theaters Survive This Moment of Desperation?
After months of limited reopenings and struggles, the highly anticipated new James Bond film was officially postponed to April 2021, and shortly after Cineworld (owner of Regal Cinemas) decided to close all their locations. Competitor AMC has launched their own “industry-shocking” agreement with Paramount that agrees to shorten the typical theatrical window for new releases from 75 days to just 17 days before a film can be sold for on-demand viewing.
Along with the NBA’s record-low ratings, it has been a tough week for big entertainment. Luckily, there is one bright spot that might offer a preview of how our entertainment preferences have shifted: the resurgence in popularity of drive-in theater experiences.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
