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FEBRUARY 1, 2018|HEALTHCARE


Can “RoboTherapy” Through A Chatbot Actually Work?


The idea that technology and bots will take over more repetitive blue collar work has become something of a truism, but could a robot really do the job of a therapist?

One journalist spent two weeks texting a bot named Woebot about her anxiety, and found it surprisingly helpful. Woebot does not aim to replace a therapist, but rather to augment one ... and according to early reviews, it does it rather well.

Though it seems odd, reading a transcript of one of those conversations gives you a useful sense of how this might just be one of the earliest examples of how we might use technology to offer instant always-on assistance for those suffering from mental health issues in particular.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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