JUNE 26, 2017|GOVERNMENT & POLITICS
Canada Funds 38 Signature Projects To Celebrate Its 150th Anniversary
After launching an open call to “create opportunities for Canadians to participate in celebrations that will help build a sense of pride and attachment to Canada on its 150th anniversary,” the government received over 350 submissions and chose some really interesting programs to fund.
They include a suite of programs focused on reconciliation, a campaign where a red bus tours the country asking Canadians to share their stories, and many artistic and educational programs.
It is a smart model for a national birthday: instead of staging one enormous event, fund dozens of smaller ones and let people take part in the one that means something to them.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
