SEPTEMBER 9, 2016|HEALTHCARE
Cancer Cures Could Already Exist In Big Data
President Obama's Cancer Moonshot program has released the first of three reports and recommendations on the battle to cure cancer. Key among the recommendations were several new initiatives designed to make data sharing easier.
The tantalizing headline that the data researchers need to develop a cure may already exist is frustratingly believable.
It is also a premise that should offer marketers a valuable reminder that the answers we sometimes spend lots of time and attention seeking may be sitting inside data we already have, if we just create the right connections to find them.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
