MARCH 2, 2017|STRATEGY & PLANNING
CEOs Lose Confidence In Their Company’s Digital IQ
It is easy to assume that most companies are slowly investing more into digital and thereby getting steadily smarter. A PWC survey challenges that assumption.
The survey found that only 52 percent of companies rate their “digital IQ” as strong, down from 67 percent the year before. What is causing the downturn? A skills gap, marginal increases in investment and a lack of good execution were cited as the most common reasons.
The interesting thing about a self-assessed number falling is that it does not necessarily mean companies got worse. It may mean they finally got honest about how far behind they actually are, which is an uncomfortable but far more useful place to start from.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
