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AUGUST 20, 2021|EVENTS & EXPERIENCES


CES 2022 Is Only For The Vaccinated. Other Experiences Should Be Too.


CES 2022 sign noting vaccination requirement for attendees

The Consumer Electronics Show in 2022, one of the biggest tradeshows in the world, will be open ONLY to the vaccinated. The NAB Show is doing the same thing. These are great choices that hopefully will inspire other such declarations.

Here in the United States, the debate about vaccination has involved plenty of extreme voices. While I am vaccinated and believe that others should get it too, this is not the point. There are some situations, such as a trade show or a music concert or an airline flight, that offer a high potential to become super spreader events. People who are attending deserve to feel safe and organizers have a duty to ensure they are not helping a contagious virus spread more widely.

Requiring people to be vaccinated or to stay home from such experiences is reasonable. It may be your right to remain unvaccinated. But attending CES or any other event or taking a flight are all privileges, not rights. And if you choose not to get vaccinated, you should also choose to stay home for your own protection and to protect others as well.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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