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JUNE 13, 2022|ARTIFICIAL INTELLIGENCE


China Detects Alien Signals, Google Creates Sentient A.I. ... Then Both Say These Things Never Happened


If you are someone who believes in conspiracy theories, it has been a big week for you. First, an engineer at Google named Blake Lemoine claimed that Google’s language model has a soul ... and was quickly silenced. A few days later, China said their “Sky Eye” telescope detected signs of alien civilizations ... and then deleted the post. If alien civilizations were detected, or A.I. did become sentient, this seems like how it would go. Someone shares the news, and then it is quickly buried by those in power worried about the potential effects of the news. Not that I’m supporting your conspiracy theories or anything.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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