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FEBRUARY 22, 2022|MEDIA & JOURNALISM


CNN's Betrayal and the Problem When Journalists Make Mistakes


CNN breaking news graphic

Real journalists seek the truth and aim to deliver it in as impartial a way as possible. And sometimes, they screw up. Those issues tend to be high profile, as in the story about CNN's "betrayal" of its audience through their lapse in journalistic ethics related to the Cuomo brothers. The idea that one sibling could interview another in an impartial way was obviously flawed.

Yet the bigger problem is how mistakes like this are interpreted by a public that has been manipulated by self-serving politicians to already believe that all journalists are liars. When you believe everyone is lying to you, any evidence of falsehood reinforces your mistrust of the entire system. So CNN's problem has become the media's problem.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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