AUGUST 2, 2026
Colombia's Best Tourist Isn't Human
Colombia barely cracks the top 50 for human tourists, but for migrating animals it's an eco paradise. So the tourism board flipped the script and built a campaign around one question: if animals choose Colombia, why don't you? They call it Humanimal Tourism, tracking real migration patterns to show where nature is actually going, then using that same data to keep tourists away from crowded spots so the wildlife stays safe. Would you follow the animals? #Colombia #Tourism #Marketing #EcoTravel #
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
