MAY 11, 2018|CAREER ADVICE
Copywriter Scores First Job By Painting Body Gold Like #FearlessGirl
How far would you go to land that job you really really want?
Jade Delaney, a young aspiring copywriter in the UK, turned up outside the offices of McCann's Bristol office painted fully in gold and dressed as one of their most iconic recent campaigns: the #fearlessgirl statue. It turns out her stunt (and her portfolio) captured the attention of the agency's leadership and she earned a 1 month trial run.
The entire story is an ideal reminder that sometimes the best thing you can do to get noticed is to stand proudly in a place where the people who matter most have no choice but to notice you.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
