MAY 18, 2025
Could this unexpected trick make you irreplaceable at work? #nonobvious #motivation
Being irreplaceable at work usually isn't about doing more of the obvious things, it's about picking up one small, unexpected habit that nobody else bothers with. Once you spot it, it's surprisingly easy to start doing yourself. Would this work at your job?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
