JANUARY 4, 2018|ADVERTISING
Countdown Ads And The Power Of Expiring Online Offers
At least one digital expert thinks that so-called “Countdown Ads” could be the hottest new format in digital advertising. The ads are 15 second pieces of creative that promote a single limited edition product and entice a consumer to click immediately or lose their chance at that particular deal forever.
The format perfectly taps into that latent sense of FOMO online shoppers have, and it is a good reminder that sometimes the combination of scarcity and perfect timing is really all you need to convert browsers into buyers.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
