JULY 15, 2020|FOOD AND DRINK
Diageo Experiments With the World's First Paper Based Whiskey Bottle
You wouldn't think that something as high-end as whiskey could be bottled in paper, but apparently Diageo has developed a way to do it and recently announced that next year they would debut Johnnie Walker Black Label in a bottle sourced entirely from sustainably sourced wood.
It's certainly a great marketing story, but also a challenge to the rest of the industry to keep up and match the commitment. Which is ultimately the beauty of bold announcements like this. They move an entire industry forward.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
